Why Coaches and Consultants Shouldn’t Include Prices on Their Websites (And The Three Things They Should Do Instead)

How did a celebration lead to near-disaster on the Golden Gate Bridge? In 1987 there was a celebration to honor the 50th anniversary of the Golden Gate Bridge. Thousands came from

How did one man accidentally kill the oldest tree in history? In 1964, Donal Rusk Currey got his tree corer stuck in a Great Basin Bristlecone Pine. A park ranger helped

Necessity-based Marketing For Services: And Why It Beats All Other Kinds How to keep your service from being another nice-to-have What do the following have in common? A toothache A car that won’t start Poo

We’re all in a rush to sell more of our wares to our audiences, but what if a slow method can more quickly grow the bottom line? I’ll show you

  Which of the following statements gets more attention? Someone went over Niagara Falls in a barrel. Justin Bieber went over Niagara Falls in a barrel. The second one right? This is the power of

Imagine a detective trying to solve a murder. He goes to the crime scene and walks around aimlessly. He asks questions of suspects like "What did you have for dinner?"

McDonald's Coca-Cola Sprite Pepsi Tylenol Amazon What do these names have in common? Sure, they're recognizable around the world. And they're all parts of multi-billion dollar companies. And there's one other thing. They’re also words that tell